What companies look for in a reviewer

By: Stephanie Azzarone There has been a lot of recent discussion from a blogger's perspective about relationships between bloggers and marketing/public relations professionals. As marketers, we are continually asked what we consider to be key factors when working with a blogger. Is it stats; is it blog design; how do we choose which bloggers to work with? It's important to remember that each blogger program looks for something different. For example our award-winning Team Mom program … [Read more...]